Baby-boomers represent a significant percentage of today’s demographic. Today, baby-boomers make up approximately 28% of our population. This aging population is living longer; they are an assertive population use to being in charge. Their service expectations are high. They consider time precious a precious commodity. In addition to our aging population, today’s sandwich population are busy working professionals and they too believe time is a valuable asset. They want to be quickly informed and be involved in key decisions, especially as it relates to their family and their lives. They are also very well connected. They are the caregivers of today representing over 30% of the population. Our caregivers consider their time precious. They long for more quality time for themselves.
A new generation of consumers has surfaced, they are COMsumers. They are dot com savvy, value communication, comprehend, comparisons, are community-driven, will compose and are in a position of command in today’s sectors.
We are building a community of socially savvy COMsumers.
Stick around ~ join us and subscribe
Listen To The Social Media Pearls Talk Radio Shows!
Check the Free Social Media Pearls Infographic Downloads!
To blog or not to blog? That is the question.
I recently presented this very topic at the SocialHRCamp in Toronto this month. In addition to my recent infographic on "Debunking Corporate Blogging", this slide deck demystifies corporate blogging. In this deck I address:
What is a blog?
What is the business value of blogging?
How to blog.
What should ...more
If you are pitching to the C-suite leaders, the chances are you are selling to Generation Jones leaders.
That’s right Generation J! Generation J are the C-level leaders in organizations today.
What is so interesting about this little but critical fact, is that so few people know that there is a Generation J.
Generation J is often ...more
I really found this infographic enlightening that I had to share it. Although I know social media use can change with time, it does give a sense of social media use in retail. At least by the major retailers.
Walmart is all about engaging on Facebook with little use of the other major channels.They just dominate ...more
This is very short post on how to make or save a copy of your Linkedin profile and Contacts.
Backing up or having a copy of your social media profile and contacts are probably not something you think about.
This is a quick post to say: back it up or make or save a copy of your ...more
This list of A to Z Corporate Blogging Tips is a follow-up to my recent post: Why Corporate Blogs Are Important. I that post, I described the value of blogging. I this post, I would like to provide 26 simple tips to get you going with your business blog.
Here are my A to Z on ...more
I thought I would write a post on why corporate blogs are important, as I am perplexed when I still hear business leaders refer to blogs in distaste. Why is that?
If there is another option to connect with your customers, clients and/or prospects why would you not leverage that?
This post is for those leaders who ...more
Earlier this year I introduced Today's 8 Consumer Habits of the COMsumer.This is an update to that post with some interesting internet and consumer statistics in the form of an infograph.
As a reminder: Today’s consumers no longer just consume. Today’s consumer has totally changed. They are savvy and they have a voice. They are COMsumers! The name replaces "Con" ...more
Rise of the patient talk radio was launched October 2012.
Since the launch of the show, I have been so inspired by my guests and the feedback from my listeners. This is a small tribute to both the show, guests and listeners.
The key messages of this video are:
Let us help
Lets partner and embrace transparency
Rise Of The Patient. Tribute to Kevin Leonard
A Life of Redefining Patient Involvement & Patient Destiny
Kevin J. Leonard, MBA, PhD, CMA July 24, 1957 – July 15, 2013
Last year I reached out to patient communities and leaders to share their stories and experience with the health care system on my talk radio show, Rise ...more
figure1: How are you managing your relationships?
Twitter is a wonderful platform to build communities, relationships and continue conversations but how do you manage your Twitter relationships and generate those so important leads? When you reach a sizeable number of followers and tweets, one of the biggest challenges when using Twitter is “How do you ...more