#SocialMediaPearls Internet Radio Episode 3: Jumping Into Social Media

May 24, 2012 in Internet Radio, Marketing with 2 Comments

Well we have discussed the ” What is social media from a subscribers perspective” and ” What is social media in the workplace“, let’s move onto “HOW”.

As a business owner or corporation, you realize that social media is an attractive option to build relationships with potential customers and potentially for building your brand. However you are unsure where to start. What is the roadmap to ensure that you build your social media capability on a solid strategy? What are the pitfalls? What are the key items you should think about before jumping in? How will you organize? What accounts or pages should your organization consider? 


David Bradfield
    
Sean Moffitt

On May 31st, join me and my guests Sean Moffitt (2011 Award Winning Author (Wikibrands) &  Managing Director)  and David Bradfield (Marketing & Social Strategy Director) as we discuss these critical questions before you jump into the social media arena. You will find us on Social Media Pearls, Voice America on the business channel. You will not be disappointed. 

Cheers!

Shirley

 

 

 

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May 23, 2012 in Audience, Internet Radio, Social Networks with 0 Comments

“I want this; I want that; I want this, this and this. And I want it now!”

Does that remind you of a time and a year? Those terrible twos? Actually, it may sound like a toddler that is 2-years old but it is not. It is us! We are the consumer and we have become more demanding than ever. We want information here, there and everywhere. We want it at our convenience not when the supplier can give it to us. We want it in a format that is totally portable ie at home, on the road, another country. We want access every which way. We no longer want to be tied to a desk – we want it on the road, in transit and in our cars. In fact our car is our office these days. And oh yes, we want it at the right price. F-r-e-e. Free. So that was yesterday. Today, we have taken it one step further- that’s right we want more. We want all of the above but we don’t want to be always actively engaged – we want a choice. When we are in the car, we want to be connected but focused on the road. So a passive engagement is preferred. We want to just listen. After a stressful day at work, we are tired. Again we may opt for a passive engagement but still want to have a sense of being connected. We may just want to listen. Continue Reading…

What Social Media Subscribers Think: 10 Reminders

May 19, 2012 in Audience, Blogging, Internet Radio, Videos with 1 Comment

Episode 1 of the Social Media Pearls Internet radio show discussed, “What is social media?” from a Subscriber’s perspective (link to show). I certainly had a few  ”Ah ha” moments.

 In the video-clip below, I share an overview of the show.   Continue Reading…

#SocialMediaPearls Internet Radio Episode 2: What Is Social Media In The Workplace?

May 17, 2012 in Audience, Engagement, Internet Radio, Marketing with 2 Comments

This is the second episode in the series, asking the question ” What is social media?”. However this time, we focus on social media in the workplace. Joining me for this topic are my guests Christine Mcleod, Chief Possibilities Officer and Founder of IMPACT99 and  Pam Ross, Chief Experience Officer and Partner of IMPACT99; both are Human Resources, Business Leaders with a wealth of knowledge in their field. I met both Christine and Pam at the IMPACT 99 conference last year. A jammed packed conference that totally energized its audience. Read my post on that amazing event. So I am thrilled that they will join me for this episode!

Pam Ross, Chief Experience Officer

 

Christine Mcleod, Chief Possibilities Officer

There has been a lot of press on social media use in the workplace – from its official to unofficial use for business.  We will surface the current perceptions of social media in the workplace and offer a definition from a people practice and organizational culture perspective. This will be an insightful conversation about the current organizational trends and “ownership” of social media. We will attempt to answer the question of why People Managers and Human Resources Professionals need to build their social media digital IQ; how it can be a valuable asset for both the business and employees. We will have a healthy discussion on personal branding versus business branding and the implications of social media to the organization’s culture. 

So join me on May 24th, on Voice America, the business channel, at 5pm PST / 8pm EST for this episode. 

Here is the link for this episode on Voice America.

You can also follow the tweets using hashtag #socialmediapearls.

Cheers!

Shirley

Internet Radio Episode 1: What Is Social Media From A Subscriber’s Perspective?

May 11, 2012 in Audience, Blogging, Internet Radio, Social Networks with 2 Comments

The Social Media Pearls Show will launch its first episode this Thursday!

May 17th 2012.

This first show will be with four of My Subscribers!

That’s right – My Subscribers.

Isn’t that fitting? After all, where would I be without My Subscribers? Continue Reading…

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

May 6, 2012 in Audience, Blogging, Technology with 54 Comments

Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!

In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it. Continue Reading…

Patients Like Me: A Pioneer in Social Networks For Good

April 27, 2012 in Social Networks, Videos with 0 Comments

I booked-marked this video clip for sometime.

Not only do I think it is inspiring but it certainly broke ground on building a virtual community when the concept was somewhat embryonic. Continue Reading…

Google’s Social Offering is Not Google Plus. Social Integration is The Game.

April 22, 2012 in Audience, Social Networks, Technology with 9 Comments

Well I know that title has some people going! :)

I have stopped counting how many times I have been in discussions with people who have said they don’t like Google Plus as a social network or believe it is just a fad. What is eye-opening is that when  I ask them, “Have you actually used it?” The answer has been “ Well I went on and came off after a day or two ”. How can you possibly make an objective evaluation without really testing the environment?

It seems to me that social media enthusiasts either sit in the Google Plus camp or the Facebook camp. There is this great divide. I am thinking – why do I have to choose? I am pretty clear how I interact with my Facebook network and although I am still figuring out the optimal use of Google Plus, the two sites provide different experiences. Furthermore, I think Google Plus is just one component of Google’s plan on the social arena. Continue Reading…

Culture of Facebook, Linkedin and Twitter Social Sites

April 16, 2012 in Audience, Engagement, Social Networks with 8 Comments

Some time ago, I asked my network:

“How would you describe the culture of the big three social networks?”

I was both amused and intrigued by the responses. I thought I would share them today in this post. Here are the highlights with some editorial license on my part of course.

Facebook

  • Family and Friends.
  • The culture helps to connect people who know each other at a deeper level than the other major networks.
  • Sharing with people you know or who have connected else where and now want to get to know you better.
  • Sharing life’s musings and casual pastimes.
  • When used for business, it is a business-to-consumer contact: still on a casual connection targeted to building a more casual relationship.
  • A casual playground that includes students, parents, neighbours, loved-ones, old school friends, people coming out to play, professionals and grandparents.
  • If there was a dress code, it would be very casual, T-shirts and jeans.
  •  If beverage was served, it would be beer and/or cola. Continue Reading…

Social Media Series:U is for User-Profile.6 Personal Branding Tips

April 1, 2012 in Engagement, Influence with 5 Comments

Spring cleaning and personal branding. Not a usual combination but it should be. It is that time of year; Spring cleaning! The time of year when you spruce up the old and bring in the new. Please Spring clean your user-profiles and maintain your personal brand. 

I have just spent a week of reviewing a number of my social network sites and to my horror I realized there were a number of gaps, out-of-date information and inconsistencies! So needless-to-say, I had to put some elbow grease into cleaning it up.  Why is this important and what should you being doing? Six simple, key  personal branding tips to share why.

  Continue Reading…

18 Social Networks For PetLovers, Owners & Pets

March 25, 2012 in Audience, Engagement, Social Networks, Technology with 10 Comments

pet lovers, owners and pets social networks

As part of my niche social network series, today I am going to cast a light on social networks for pets! Yes, that’s right, social media networks for Pets-Lovers, Owners and their pets. With over 170 million dog and cat owners in North America alone, there is clearly a strong social community centered around pets.

Pet-owners naturally conjugate- whether it is because of their daily walks, or for pet-shows, or for just comparing notes- this community is very passionate about their pets! So taking these conversations to a social network seems a natural next step. Many pet social networks not only provide forums, resources, and expert help, but they also provide owners with the ability to showcase their pets by developing pet profiles, creating groups, exchanging photos and videos. Furthermore, many of these networks have introduced gaming to increase the interaction, fun and benefits for their membership. Continue Reading…

40 Social Media Curation Sites and Tools

January 22, 2012 in Blogging, Social Networks, Technology with 127 Comments

Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will  expand on this list throughout 2012. So here is the first addition to that build!  The topic- Curation!

I thought I would focus on curation because a) I have a favorite site and b) there has been a  lot of “press” on Pinterest  as a curation tool  and as a result I thought the timing was right.  However before I list the sites let’s talk curation.

What is social media curation?

Today,  with the exponential growth of social networks and blogs,  it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Continue Reading…

Employer Access To Your Facebook Profile

April 8, 2012 in Social Networks with 7 Comments

 

I continue to hear stories about employers demanding access to employee  Facebook profiles -who then have to “suffer” the consequence. More recently I saw this cartoon and thought I would post it on my Facebook page to see what the general thinking was on the topic. By all means, check it out.  Generally speaking, the comments are very much aligned to my own.

Your Facebook profile allows you to set your privacy setting, so anything that is not set for public viewing, is NOT for employer consumption and you should NOT be bullied to giving access either.  You still have the right to select who you friend on Facebook. Period. If you are asked, politely but firmly decline the request. Continue Reading…

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