Baby-boomers represent a significant percentage of today’s demographic. Today, baby-boomers make up approximately 28% of our population. This aging population is living longer; they are an assertive population use to being in charge. Their service expectations are high. They consider time precious a precious commodity. In addition to our aging population, today’s sandwich population are busy working professionals and they too believe time is a valuable asset. They want to be quickly informed and be involved in key decisions, especially as it relates to their family and their lives. They are also very well connected. They are the caregivers of today representing over 30% of the population. Our caregivers consider their time precious. They long for more quality time for themselves.
A new generation of consumers has surfaced, they are COMsumers. They are dot com savvy, value communication, comprehend, comparisons, are community-driven, will compose and are in a position of command in today’s sectors.
We are building a community of socially savvy COMsumers.
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Blogging topics : “What should I blog about?”
I get asked this question a lot! As a result, I thought I’d write a post on that very topic!
Before I share my list, I do want to advise the following: Before you start writing, you should first think about your audience.
Who are you writing for and/or ...more
What is content?
I have had many conversations where content has been the focus of discussion. Content is often discussed as a project. These conversations usually take on the format of creating a masterpiece, which once complete is carefully distributed for all the world to see. While I agree that there needs to be structure around content development for both on- ...more
It is time to take inventory and today it is the 2014 Instagram review.
This morning I received the following message on my Instagram account:
“One of my favourites, ever. Thank you for sharing”.
I was totally delighted by this response. I have been doing relatively well on my account but for some reason this particular feedback totally ...more
Your gestures can sometimes say more than your words.
When I first immigrated to Canada back in the 80s, I was totally perplexed why people got so upset with the gesture of “the finger” when they fondly waved around “ two fingers” in some sort of victory dance. You see at that time, pointing two fingers ...more
So what do I mean by global business introductions?
You are traveling to a country on the other-side of the world for the first time. You land and someone is looking at you with what seems like a partial recognition. What do you do? Wave, nod, quietly move their way and then shake hands? Or do ...more
With only 140 characters to play with, are you using your Twitter real estate effectively to send perfect tweets? Driving engagement and conversations are key objectives for many on Twitter and yet I wonder how much thought has been given into building that small, but mighty, tweet.
Secondly, all the social network giants, including Twitter, are rolling out ...more
Fail Instagram in 10 easy ways?
That's right. If you have a public account but don't want engagement and want a pretty quiet account then just follow all 10 easy tips. By following these tips, I am confident that you will succeed in wonderful Instagram failure.
Here they are:
1. Don’t post any photos.
Number one tip for guaranteed failure. ...more
I am now a big photo-sharing fan and I am going to share my 10 reasons for loving Instagram with you in this post.
It has been a little quiet on my site. My apologies to my followers and extended network. My work pulled me across the waters for a few months. I have been using social ...more
Komla Dumor's Personal Brand~A Tribute.
It was with a heavy heart this morning that I heard the news of Komla Dumor's passing. Komla was a presenter for BBC World News and its Focus on Africa program. One of Ghana's best-known journalists, he joined the BBC as a radio broadcaster in 2007. He was one of my favourite journalists. ...more
To blog or not to blog? That is the question.
I recently presented this very topic at the SocialHRCamp in Toronto this month. In addition to my recent infographic on "Debunking Corporate Blogging", this slide deck demystifies corporate blogging. In this deck I address:
What is a blog?
What is the business value of blogging?
How to blog.
What should ...more