Baby-boomers represent a significant percentage of today’s demographic. Today, baby-boomers make up approximately 28% of our population. This aging population is living longer; they are an assertive population use to being in charge. Their service expectations are high. They consider time precious a precious commodity. In addition to our aging population, today’s sandwich population are busy working professionals and they too believe time is a valuable asset. They want to be quickly informed and be involved in key decisions, especially as it relates to their family and their lives. They are also very well connected. They are the caregivers of today representing over 30% of the population. Our caregivers consider their time precious. They long for more quality time for themselves.
A new generation of consumers has surfaced, they are COMsumers. They are dot com savvy, value communication, comprehend, comparisons, are community-driven, will compose and are in a position of command in today’s sectors.
We are building a community of socially savvy COMsumers.
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Fail Instagram in 10 easy ways?
That's right. If you have a public account but don't want engagement and want a pretty quiet account then just follow all 10 easy tips. By following these tips, I am confident that you will succeed in wonderful Instagram failure.
Here they are:
1. Don’t post any photos.
Number one tip for guaranteed failure. ...more
I am now a big photo-sharing fan and I am going to share my 10 reasons for loving Instagram with you in this post.
It has been a little quiet on my site. My apologies to my followers and extended network. My work pulled me across the waters for a few months. I have been using social ...more
Komla Dumor's Personal Brand~A Tribute.
It was with a heavy heart this morning that I heard the news of Komla Dumor's passing. Komla was a presenter for BBC World News and its Focus on Africa program. One of Ghana's best-known journalists, he joined the BBC as a radio broadcaster in 2007. He was one of my favourite journalists. ...more
To blog or not to blog? That is the question.
I recently presented this very topic at the SocialHRCamp in Toronto this month. In addition to my recent infographic on "Debunking Corporate Blogging", this slide deck demystifies corporate blogging. In this deck I address:
What is a blog?
What is the business value of blogging?
How to blog.
What should ...more
If you are pitching to the C-suite leaders, the chances are you are selling to Generation Jones leaders.
That’s right Generation J! Generation J are the C-level leaders in organizations today.
What is so interesting about this little but critical fact, is that so few people know that there is a Generation J.
Generation J is often ...more
I really found this infographic enlightening that I had to share it. Although I know social media use can change with time, it does give a sense of social media use in retail. At least by the major retailers.
Walmart is all about engaging on Facebook with little use of the other major channels.They just dominate ...more
This is very short post on how to make or save a copy of your Linkedin profile and Contacts.
Backing up or having a copy of your social media profile and contacts are probably not something you think about.
This is a quick post to say: back it up or make or save a copy of your ...more
This list of A to Z Corporate Blogging Tips is a follow-up to my recent post: Why Corporate Blogs Are Important. I that post, I described the value of blogging. I this post, I would like to provide 26 simple tips to get you going with your business blog.
Here are my A to Z on ...more
I thought I would write a post on why corporate blogs are important, as I am perplexed when I still hear business leaders refer to blogs in distaste. Why is that?
If there is another option to connect with your customers, clients and/or prospects why would you not leverage that?
This post is for those leaders who ...more
Earlier this year I introduced Today's 8 Consumer Habits of the COMsumer.This is an update to that post with some interesting internet and consumer statistics in the form of an infograph.
As a reminder: Today’s consumers no longer just consume. Today’s consumer has totally changed. They are savvy and they have a voice. They are COMsumers! The name replaces "Con" ...more