On Social Media Pearls

Driving The Social Consumer Experience

On Social Media Pearls

 

  • evolve
  • Baby_boomers

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Baby-boomers represent a significant percentage of today’s demographic. Today, baby-boomers make up approximately 28% of our population. This aging population is living longer; they are an assertive population use to being in charge. Their service expectations are high. They consider time precious a precious commodity. In addition to our aging population, today’s sandwich population are busy working professionals and they too believe time is a valuable asset. They want to be quickly informed and be involved in key decisions, especially as it relates to their family and their lives. They are also very well connected. They are the caregivers of today representing over 30% of the population. Our caregivers consider their time precious. They long for more quality time for themselves.
 A new generation of consumers has surfaced, they are COMsumers. They are dot com savvy, value communication, comprehend, comparisons, are community-driven, will compose and are in a position of command in today’s sectors.

We are building a community of socially savvy COMsumers.
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