I had the wonderful opportunity to interview successful business leaders across the sectors on social media on my radio talk show. I asked all of my guests to end the interview with sharing their social media pearl ie their key message. I have summarized those pearls.
The 20 Social Media Pearls From My Guests are:
- Add value and make it quick. The point here is to always think of your post from the perspective of your readers. Ensure that it is adding value for them and make it succinct. Treat time as an asset. [Daniele Thibodeau]
- Be human. The more we are actually ourselves and show we are human the more successful we are in business.[Axel Schultze]
- Be personal. Social media is the place to show who you are, so make it personal. [Aaron Manogue]
- Be real. Social media is also the place to be authentic. [Cristina Falcao]
- Be social. Social media is not about just using the tools. Take being social seriously. Listen and then engage. [Pam Ross]
- Be social media friendly and find your voice. Some business leaders have shied away from social media due to resources and/ regulations. Be socially friendly by listening and understanding your customers’ questions to find your voice. [David Bradfield]
- Build your business through community. Social media is a great platform to build relationships and community to drive your business. [Brandie McCallum]
- Connect connectors. Connect good connectors with other connectors that you know. Build value and build your worth. [MichaelQTodd]
- Don’t be intimidated. Don’t be intimidated. Find a mentor. The social media community is a very giving community. It is a community that shares. [Christine McLeod]
- Do and share what you love. Do what you love. Share and build your thought leadership. Stand by your convictions and you will gain respect and value. [Marcus Sheridan]
- Embrace the change that Is happening around us. Change is happening. So embrace the change, you know it is going to happen. [Sean Moffitt]
- Fall in love with your business and not the social tools. Life is about relationships and consequently your business is about relations. So define what relationships you want to drive your business and then look at the social media tools that are going to help enable it. Don’t get too attached and fall in love with the tools. What you need to do is fall in love with your business. [Ayelet Baron]
- Future leaders will embrace the social web. The future leaders are going to be those that embrace the social web and understand its potential. [Colleen Young]
- Just be yourself. Social media is not that different from your off-line interactions. So if someone says hello, say hello back. It is just polite. [Kelly Kim]
- Just listen. We just need to listen to each other. When we are collaborating and when we are trying to communicate just listen. [Chanelle Schneider]
- People do business with people they trust. People do business with people they know, like and trust. It is as simple as that. [Simon Hamer]
- Provide excellent feedback. It is very difficult to get great feedback. So make your feedback noteworthy. [Sidneyeve Matrix]
- Social media can enhance our lives in ways we have yet to discover. Make it a point to learn to use social media correctly, as it can enhance our lives in ways I think we have yet to discover [Henry Ford]
- Strategy and investment are required for success. Social media is not free. Strategy, time, effort and investment are required to succeed.[Alison Gordon]
- Teach your audience really well. Help your audience to understand your topic. Teach them really well. [Karen Dietz]
- We are now at one degree of Kevin Bacon. The world is so much smaller today. You just need to step out and be accessible and before your know it, you can be in contact and be in collaboration with literally anybody you want to connect with. [Tanya Krackovic]
What a treasure box! Ok, that is 21! You get an extra pearl for reading the entire list.
Now you can find the actual quotes of my guests in the List.ly list below. By the way, I will be adding to this list as I gather more social media pearls.
A big thank you to all my guests for sharing their wisdom.
What pearls can you share?
Cheers!





Many thanks,