6 Critical Tips For Telling Your Story - Social Media Pearls

6 Critical Tips For Telling Your Story

I am back from a week of inspiring speakers, great content, meeting wonderful people and people telling their storyy. I was at the Content Marketing World conference in Ohio. One of my favorite bloggers and speaker, Marcus Sheridan (TheSalesLion) shared his story. Although, I had heard his story before, it has never lost its message on me. Why? Because it is his, he is passionate about telling it and it has impact. The conference theme was:

 Discover Your Story.

Marcus had delivered.  Now, a few months ago, I had attended the Art of Leadership conference and there Marcus Buckingham repetitively asked us a similar question: 

 What Is Your Story?

More recently, I was introduced to Regina Holliday, who is the founder of the Walking Gallery. The Walking Gallery, tells a patient’s or caregiver’s story with beautiful work of art on the backs of patient’s and caregiver’s jackets. The unspoken lead-in to these masterpieces is:

Here Is My Story

Tips for telling your story. Grief by Regina Holliday

It seems that no matter where I went over the past few months, the art of storytelling has been top of mind. Storytelling is instrumental when delivering a message, sharing aspirations or when trying to mobilize people.

So what are the tips for telling your story? How do you get your story told in an environment that has become one that requires immediate gratification? If you have not captured the attention of your audience in seconds, you have very little chance of telling your story. Right? Some time ago, I wrote a post on the 18 checkpoints to consider for storytelling. I still believe they all hold true. What I have learned since writing that post, is that there is also a need to tell your OWN story. 

Why do you do the things you do?

How does the story of others relate to your own?

Whether you are working in the social space or elsewhere, it doesn’t matter, the emotional component and the part of the story that resonates with the reader is that piece that is personal and draws them in, to form a virtual bond. It gives an insight, a window to the author or speaker that brings a level of authenticity because it is raw. For that moment the story reveals a level of vulnerability of the author or speaker that is not complicated and portrays a naked truth. In that instance, the author or speaker has become someone more familiar. This person has invited YOU in to share a level of intimacy. Although the story is told to the masses, the delivery is such that the reader feels you are sharing this one intimate piece of information with them on an individual level. Yes, it is that powerful and that magnetic. 

The stories of The Walking Gallery are so personal and usually the stories are about a journey. Only a picture can capture the depth of emotion of these stories that will grab your attention in seconds and thereby encouraging the audience to learn more. So if not by an actual image, as a storyteller you must paint a very telling picture.


In summary, here are 6 tips for telling your story. It must

1. Be Ours

2. Be Intimate

3. Be raw

4. Paint a picture

5. Form a bond

6. Have immediate impact


So what is your story? Do share.

 Thank you for stopping by.


Artwork by Regina Holliday

6 Responses to “6 Critical Tips For Telling Your Story”

  1. Hi there! Loved this post . . .the six tips are wonderful and I’m going to use them. I definitely have a story that would fulfill these, but, the thing is, they involve some things about my mother that I’m not sure she would like reminded of. What do you do when the big turning point and defining moment of your life is not just YOUR story?

    • Hi Bethany!

      Thank you for your wonderful feedback. It is lovely to continue the conversation.
      Your mother is an extension of who you are. Parent-child relationships are perhaps one the closet we have and in essence their story become ours as it often forms us- whether you are close to your parent or not. We are also a product of our environment. So what is happening in our environment also has an impact on us whether we accept it or not. I guess what I am saying is telling those stories that are close to us and then bridging on the impact it had on you is a powerful storyline. I believe the Walking Gallery is a great example of that where you may be a caregiver to those who have had a health challenge. So wearing a painted jacket, you initiate telling the story that may not be entirely your own however you certainly are an important piece of the puzzle and in essence the story.

      Thanks for sharing.

  2. Thanks Shirley. This is helpful. I’ve been wanting to share this story, because it IS a big part of why I have the passions I have today. But I’ve always hesitated. I like how you put it, essentially that other people’s stories are part of ours too, and that is just the way it is. I think, however, I am going to talk with her about this before I do so. Thanks!

    • Bethany,

      I am happy to know that it helped. Wishing both you and you mother well as you tell each other’s story to yourselves. It is a great first step. It is wonderful to know that my post resonated with you. Have a lovely day. Good luck going forward.

  3. Shirley -this is an outstanding post. Most often people are afraid to be transparent about their story. There are so many of us who think “no one understands what I’ve been through”…only to find out that there are more than a handfull of people who can directly relate to our circumstance, situation, mindset and decisions.

    Telling Our story is a freeing experience that let’s us and those involved “off the hook” from the burden of the action and end result. Now…I’m not saying that the action goes without consequence, but, rather, it brings forth a healing that can only come when a sore has been treated properly. It’s called Forgiveness.

    My story (testimony) told to others give them not only hope, but help by way of removing themselves from an isolated group of victims to a broad sense of victory. We are indeed overcomers and it is our duty and priviledge to be able to invite others to Come Over to the other side of Forgiveness and Healing!!

    • Rica,
      How lovely to receive you comment. Telling your story is very powerful and releasing. It is also like giving a gift and the recipient of this gift must also acknowledge and respect this unique offering. Sometimes it takes time to build to tell those stories that are all so important to us buut you are right, it often gives hope and inspiration to others. Furthermore with each story you tell, you find others have similar ones which in itself forms a bond and a community that may not have existed had you not shared.
      Thank you for visiting my blog and sharing your story.

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