I am back from a week of inspiring speakers, great content, meeting wonderful people and people telling their storyy. I was at the Content Marketing World conference in Ohio. One of my favorite bloggers and speaker, Marcus Sheridan (TheSalesLion) shared his story. Although, I had heard his story before, it has never lost its message on me. Why? Because it is his, he is passionate about telling it and it has impact. The conference theme was:
Discover Your Story.
What Is Your Story?
More recently, I was introduced to Regina Holliday, who is the founder of the Walking Gallery. The Walking Gallery, tells a patient’s or caregiver’s story with beautiful work of art on the backs of patient’s and caregiver’s jackets. The unspoken lead-in to these masterpieces is:
Here Is My Story
It seems that no matter where I went over the past few months, the art of storytelling has been top of mind. Storytelling is instrumental when delivering a message, sharing aspirations or when trying to mobilize people.
So what are the tips for telling your story? How do you get your story told in an environment that has become one that requires immediate gratification? If you have not captured the attention of your audience in seconds, you have very little chance of telling your story. Right? Some time ago, I wrote a post on the 18 checkpoints to consider for storytelling. I still believe they all hold true. What I have learned since writing that post, is that there is also a need to tell your OWN story.
Why do you do the things you do?
How does the story of others relate to your own?
Whether you are working in the social space or elsewhere, it doesn’t matter, the emotional component and the part of the story that resonates with the reader is that piece that is personal and draws them in, to form a virtual bond. It gives an insight, a window to the author or speaker that brings a level of authenticity because it is raw. For that moment the story reveals a level of vulnerability of the author or speaker that is not complicated and portrays a naked truth. In that instance, the author or speaker has become someone more familiar. This person has invited YOU in to share a level of intimacy. Although the story is told to the masses, the delivery is such that the reader feels you are sharing this one intimate piece of information with them on an individual level. Yes, it is that powerful and that magnetic.
The stories of The Walking Gallery are so personal and usually the stories are about a journey. Only a picture can capture the depth of emotion of these stories that will grab your attention in seconds and thereby encouraging the audience to learn more. So if not by an actual image, as a storyteller you must paint a very telling picture.
In summary, here are 6 tips for telling your story. It must
1. Be Ours
2. Be Intimate
3. Be raw
4. Paint a picture
5. Form a bond
6. Have immediate impact
So what is your story? Do share.
Thank you for stopping by.
Artwork by Regina Holliday