I believe health care consumers do far more than just consume. In a recent post I introduced the term COMsumers and their COM habits. In this post I am going to demonstrate how health care consumers exhibits all 8 COMsumer habits: Continue Reading…
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10 Reasons Why Patients Blog and The 5 Reasons Why They Don’t Tell Their Doctors
Patients blog ? Now have you thought about patients who blog?
I recently attended (well listened-in) to the Medicine 2.0 conference.
I found the Patient Bloggers Panel was one of the most memorable sessions of the conference. Why? It was a reminder of the human-side of Healthcare. Continue Reading…
Stop The Royalty Debate on Content In Social Media.12 Tips On How To Make It Good.
Lets talk about the content in social media. There are so many debates on whether content is king; Or it is distribution? Or is it context? Why are we investing so much energy deciding the royalty status? Really? What is a given, is that content needs to be good and without it your may as well pack up shop. So lets go beyond the royalty status in this blog and discuss what content drives business value in this social environment we are living in today. Continue Reading…
#SocialMediaPearls Episode 6: The Content in Social Media
After the the social media strategy has been debated, discussed and finalized, what’s next? Well, one important tactic or plan is your content. What information will you share with your network? How will this information support your strategy, goals and quite frankly how will it take you to where you want to be? Continue Reading…
