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Content Development and marketing

If you put it on the internet, it is content

What is content? I have had many conversations where content has been the focus of discussion. Content is often discussed as a project. These conversations usually take on the format of creating a masterpiece, which once complete is carefully distributed for all the world to see. While I agree that there needs to be structure around content development for both […]

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Social Media Use In Retail

I really found this infographic enlightening that I had to share it. Although I know  social media use can change with time, it does give a sense of  social media use in retail. At least by the major retailers. Walmart  is all about engaging on Facebook with little use of the other major channels.They just […]

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A-Z CORPORATE BLOGGING

A to Z on Corporate Blogging Tips [INFOGRAPH]

This list of A to Z Corporate Blogging Tips is a follow-up to my recent post: Why Corporate Blogs Are Important. I that post, I described the value of blogging.  I this post, I would like to provide 26 simple tips to get you going with your business blog. Here are my A to Z […]

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Why Corporate Blogs Are Important [INFOGRAPH]

I thought I would write a post on why corporate blogs are important, as I am perplexed when I still hear business leaders refer to blogs  in distaste. Why is that? If there is another option to connect with your customers, clients and/or prospects why would you not leverage that? This post is for those […]

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