Generation J are the C-level leaders in Organizations Today - Social Media Pearls

Generation J are the C-level leaders in Organizations Today


If you are pitching  to the C-suite leaders, the chances are you are selling to Generation Jones [Generation J] leaders.

That’s right Generation J!  Generation J are the C-level leaders in organizations today.

What is so interesting about this little but critical fact, is that so few people know that there is a Generation J.

Generation J is often lumped into the well-documented Baby Boomer generation i.e. children that were born after World War II between mid- 40s to mid-60s. However, there is a fundamental flaw here, as this period actually represents two generations with two distinct cultural norms.

Baby Boomers were born between mid-40s to mid-50s and were teenagers or young adults in the 50s and 60s. A generation who wanted to change the world and preached free love. They grew up on television and view  the Internet as a tool to get things done, They generally prefer to get their news offline.


Generation J are the C-level leaders in Organizations today_ Hippies of the 60s

However, children born between mid-50s –mid-60s and were teenagers or young adults in the 70s and 80s are Generation J. A generation that grew up with the “funk” and John Travolta. They fall between the Boomers and GenX. Generation J prefer email and face to face communication  They grew up on videos and view the internet as a life style.  Generation J is open to news off and online and are avid cell phone users.


Immediately, you can now appreciate the difference. Right?!

Generation J is derived from the slang “Jonesin” meaning craving or yearning. This generation lies between the personality extremes of the Boomers’ idealism and the Xers’ cynicism. They tend to have a more pragmatic idealism than the Baby Boomers with high expectations. In the US, Generation J make up 25% of the population.


So who are  Generation J?

There has been a lot a hype recently regarding 55-year olds using social media. Why is this highly surprising? Today’s 55 year-olds belong to Generation J and quite tech savvy. If you make the assumption that all those who are in their 50s are digitally inadequate, especially if you are pitching a C-level leader, you most likely will make a grave error. This generation has been shown to be innovative leaders that are passionate about bringing their vision to life. Ok that might be a huge generalization however, I feel it important to adjust our thinking of this generation and the C-level.

So here are a few important facts:

1. The Majority of senior leaders in the workforce today are in fact Generation J!

2. Many of the computer and internet innovations that we enjoy today were invented by Generation J.

3. Many successful senior serial entrepreneurs are from generation J.

Let me give you a few examples:

  • Barrack Obama: First political leader to use social media in a significant way to drive his political campaign. Yes We Can!
  • Bill Gates: His quote “Be nice to nerds, chances are you’ll end up working for one.”
  • Brad Pitt: Yes, Gen J! His quote “Adapt or die”.
  • Ellen Degeneres: Yep, Gen J! Her quote: “It’s failure that gives you the proper perspective on success.”
  • George Clooney. Yes Ladies Gen J! His quote: “The only failure is not to try.”
  • Jeff Bezos! Yes, Gen J. As the Amazon CEO, he knows a thing or two about word of mouth. Here is one of his quotes”If you build a great experience, customers tell each other about that. Word of mouth is very powerful.”
  • Steve Jobs! Need I say more?


The list goes on [see my list below for more]. As I said, Generation J are the C-level leaders in organizations today.

So if you are pitching to the C-level, do your homework. Get to know Generation J.

Your turn. What are your thoughts?



23 items   10 followers   1 votes   1.38k views

Generation J [Born between 1955-1965]

Generation J often gets lumped with the Baby Boomers. However they are a distinct generation that lies between the Baby Boomers and Gen X. They are today's leaders.

May 02, 2013 - - 188
Barack Obama

Born on August 4, 1961, in Honolulu, Hawaii, Barack Obama is the 44th and current president of the United States. He was a civil-rights lawyer and teacher before pursuing a political career. He was elected to the Illinois State Senate in 1996, serving from 1997 to 2004. He was elected to the U.S.

May 02, 2013 - - 190
Bill Gates

Entrepreneur Bill Gates, born on October 28, 1955, in Seattle, Washington, began to show an interest in computer programming at the age of 13. Through technological innovation, keen business strategy, and aggressive competitive tactics, he and his partner Paul Allen built the world's largest software business, Microsoft.

May 02, 2013 - - 214
Brad Pitt

Actor and producer Brad Pitt was born on December 18, 1963, in Shawnee, Oklahoma. Pitt's first jobs came in television in the late 1980s. Pitt made his big screen debut in 1989's horror film Cutting Class. Pitt's next few films failed to boost his acting credibility.

May 02, 2013 - - 171
Eddie Murphy

Eddie Murphy was born in Brooklyn on April 3, 1961. He began doing stand-up comedy as a teenager and later joined the cast of NBC's Saturday Night Live. At age 21, Murphy co-starred with Nick Nolte in 48 Hours and went on to further box-office success with Trading Places and Beverly Hills Cop.

May 02, 2013 - - 171
Ellen DeGeneres

Born on January 26, 1958, in Metairie, Louisiana, Ellen DeGeneres became big as a stand-up comedian before starring on her own sitcom, Ellen. In 1997, she came out as gay and has become a staunch advocate of LGBT rights.

May 02, 2013 - - 183
George Clooney

George Clooney was born May 6, 1961, son of Nick, a local TV host/newsman, and nephew of Rosemary, a popular mid-century singer. He scored his breakout role in 1992 as Dr. Doug Ross on TV's ER. The hit show lead to major film roles, including a turn as Batman.

May 02, 2013 - - 211
Jeff Bezos

Entrepreneur and e-commerce pioneer Jeff Bezos was born on January 12, 1964, in Albuquerque, New Mexico. Bezos had an early love of computers and studied computer science and electrical engineering at Princeton University. After graduation, he worked on Wall Street, and in 1990 became the youngest senior vice president at the investment firm D.E.

May 02, 2013 - - 197
J.K. Rowling

Born in Yate, England, on July 31, 1965, J.K. Rowling came from humble economic means before writing Harry Potter and the Sorcerer's Stone, a children's fantasy novel. The work was an international hit and Rowling wrote six more books in the series, which sold into the hundreds of millions and was adapted into a blockbuster film franchise.

May 02, 2013 - - 171
Katie Couric

Katie Couric was born on January 7, 1957, in Arlington, Virginia. Her first job was as a desk assistant at ABC. She went on to report for NBC, eventually becoming coanchor of Today. Her popularity continued to increase, and she became a contributing anchor for Dateline.

May 02, 2013 - - 221
Laurence Fishburne

Laurence Fishburne was born on July 30, 1961, in Augusta, Georgia. It wasn't until the 1990s that he became a recognized actor. His string of successes included Boyz N The Hood, What's Love Got to Do With It? (for which he received an Academy Award nomination) and The Matrix and its sequels.



May 02, 2013 - - 185

Pop music singer Madonna was born in Bay City, Michigan, on August 16, 1958. In 1981 she went solo as a pop singer and became a sensation on the then male-dominated 80s music scene. By 1991, she had achieved 21 Top 10 hits in the United States and sold more than 70 million albums internationally.

May 02, 2013 - - 209
Michael Dell

Born on February 23, 1965, in Houston, Texas, Michael Dell showed an early interest in technology and gadgets. At the age of 15, he purchased an early Apple computer in order to take it apart to see how it worked. In college, he started building computers and selling them directly to people, focusing on strong customer support and cheaper prices.

May 02, 2013 - - 183
Michael Jackson

Dubbed the "King of Pop," singer-songwriter Michael Jackson was born in Gary, Indiana, on August 29, 1958. As a child, he performed as the lead singer of the Jackson family's popular Motown group, the Jackson 5. Jackson went on to become one of the most internationally famous award-winning solo pop sensations to date.

May 02, 2013 - - 216
Michael J. Fox

Michael J. Fox was born June 9, 1961, in Canada. He first became known for his role as Alex P. Keaton on the popular sitcom Family Ties, and went on to star in such films as Back to the Future and Teen Wolf as well as the TV series .

May 02, 2013 - - 207
Michelle Obama

Michelle Obama was born on January 17, 1964 in Chicago, Illinois. She attended Princeton University, graduating cum laude in 1985, and went on to earn a law degree from Harvard Law School in 1988. Following law school, she worked at a Chicago law firm, where she met her husband, President Barack Obama.

May 02, 2013 - - 228
Princess Diana

Born Diana Spencer on July 1st, 1961, Princess Diana became Lady Diana Spencer after her father inherited the title of Earl Spencer in 1975. She married heir to the British throne, Prince Charles, on July 29, 1981. They had two sons and later divorced in 1996.

May 02, 2013 - - 235
Stephen Harper

Stephen Harper is a Conservative Party Canadian politician who became Prime Minister after his party won a minority government in the 2006 federal election. In high school, Harper joined the Young Liberals Club. He went on to found the Reform Party. As Prime Minister, he has pushed for the recognition of Quebec as a nation and sought to secure control over Arctic waters for petroleum resources.

May 02, 2013 - - 233
Steve Jobs

Steve Jobs was born in San Francisco, California, on February 24, 1955, to two University of Wisconsin graduate students who gave him up for adoption. Smart but directionless, Jobs experimented with different pursuits before starting Apple Computers with Steve Wozniak in 1976.

May 02, 2013 - - 180
Susan Rice

Susan E. Rice was born on November 17, 1964, in Washington, D.C. She went on to study at Stanford University and the University of Oxford in Oxfordshire with a focus on international affairs. She worked with President Clinton as part of the National Security Council and oversaw African affairs, later working at the Brookings Institution.

May 02, 2013 - - 202
Tim Cook

Born in Alabama on November 1, 1960, Tim Cook graduated from Auburn University with a bachelor's degree in industrial engineering in 1982, and went on to earn an M.B.A. from Duke University's Fuqua School of Business in the late '80s. Following a 12-year career at IBM, in 1994, Cook became a chief operating officer (Reseller Division) at Intelligent Electronics.

May 02, 2013 - - 214
Tom Cruise

Thomas Cruise Mapother IV, better known as Tom Cruise, was born on July 3, 1962 in Syracuse, New York. Cruise became interested in acting when he won the lead in a high school production of Guys and Dolls. His role in 1981's Taps, his second film, caught critics' attention, and he eventually went on to star in many box office hits.

May 02, 2013 - - 233
Tom Hanks

Tom Hanks (born July 9, 1956, in Concord, California) began performing with the Great Lakes Shakespeare Festival in 1977 and later moved to New York City. He starred on the TV sitcom Bosom Buddies, but became far more known when he starred in Ron Howard's Splash.

May 02, 2013 - - 218
Wayne Gretzky

Hockey player and NHL Hall of Famer Wayne Gretzky was born in Brantford, Ontario, Canada, in 1961. He started skating at age 2 and by the age of 6 was regularly playing with older boys. He played his first full NHL season in 1979-80 for the Edmonton Oilers.



Image credits

  • Hippie Culture Collage By Kanyeknievel On Deviantart #69345
  • Jonathan Boho for The Tennessean


  1. Generation J are the C-level leaders in Organiz... - October 4, 2013

    […] If you are pitching to the C-suite leaders, the chances are you are selling to Generation J. Generation J are the C-level leaders in organizations today.  […]

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