SlideShare can increase your social media profile and traffic and this is how.
SlideShare has 60+ million monthly visitors and 130 million pageviews and is amongst the most visited 200 websites. As a result, SlideShare is not a stranger to social media practitioners however it is sometimes overlooked as a content development platform and a method to increase your social media profile and traffic to your website. I have recently rediscovered its power.
By preparing presentations of your posts you are forced to prepare succinct content. You also have the opportunity to add a number of great images to that content. A winning formula for engagement and the reason I think SlideShare should complement your content development and marketing plans. There are other amazing reasons for using SlideShare; namely it can:
- increase your ranking on Google.
- increase your profile in the SlideShare community.
- increase your profile in the major social networks such as Facebook, Twitter, Linkedin and Google Plus.
- ensure that you are presentation-ready for any new prospects.
All good drivers for increasing your social media profile and traffic to your site. Now that is super-charging your exposure!
Here are 10 tips on how to increase your social media profile and traffic with Slide Share
1. Select an industry sector from the first page of SlideShare’s channel page.
When completing your profile, select your industry sector carefully. Your selections should be such that it gives your profile the highest probability of being found when a visitor is seeking content in your profession on SlideShare. Figure 1. shows the first page of SlideShare’s channel page. When you complete your industry sector in your profile, it is added to the categories in the channel page. I recommend choosing from the first page circled in Figure 1. With regular contribution to SlideShare, your profile will be shown on the top page of the channel pages with the least number of clicks.
2. Use key words in your presentation title and tags
Similar to the content you would prepare for your site or blog, you should also ensure that you use key words in the title and tags of your presentation. SlideShare is considered a site of authority by Google and hence its content performs well in Google search. In Figure 2. I show an example of one of my presentations, “Making Good Content“. Needless-to-say there is a lot of competition for those key words. My presentation ranked #2 on page 1 of the search results. You will notice I also shared this presentation in an open group on Linkedin. This share ranked #1 on page one (see Figure 2.). I think you would consider this a nice outcome. Right?!
3. Prepare good, succinct content with good graphics and convert to a pdf file
When preparing your presentation deck, be succinct and use good graphics. I hope it goes without saying that you need to develop good, meaningful content. It is important that you take the time to put your best forward. It is worth the investment. First of all, your audience will thank you for it. Secondly, SlideShare’s editors are constantly monitoring their site for quality content and they reward you for it, if they deem your presentation worthy! My presentation on “Today’s Health Care Consumer. The COMsumer” was recently selected as a Featured Presentation by SlideShare’s editorial team. What does this mean? They send you a recognition email (see Figure 3.). It is always nice to receive such emails isn’t it? Feature presentations are added to SlideShare’s home page and it is also tweeted to their followers. What wonderful exposure!
So make your content good. Finally on the topic of content development, regardless of what presentation software you use, I recommend that you convert to a pdf file. This step ensures that your presentation keeps the integrity of the formatting when uploading to SlideShare’s platform.
4. Add clickable links to your pdf formatted presentation.
Although you can add clickable links to your presentation format, such as PowerPoint, they do not always upload as a clickable link. As a result, I advise adding clickable links to your presentation in the pdf format. Consider making your last slide, a call-to-action slide, as shown in Figure 4.
5. Share on Twitter
If your audience is on Twitter, share on Twitter. With a moderate number of tweets you can make the SlideShare Twitter Hot List! The SlideShare Hot Lists are on the home page and as a result, this listing further increases your exposure to increase your social media profile and traffic (see Figure 5.)
6. Share on Facebook
If your audience is on Facebook, similar to Tip #5, share on Facebook. With enough shares and likes, you can make the SlideShare Facebook Hot List. Again, increasing your exposure. The Facebook Hot list is also on SlideShare’s home page.
7. Share on Linkedin
Similar to the Twitter and Facebook Hot Lists, with enough activity on your share on Linkedin, you can also make the Linkedin Hot Lists on SlideShare as shown on Figure 7.
The additional benefit of sharing on Linkedin is that when you share to an open Linkedin group, it becomes searchable on Google. This is demonstrated in Figure 2. I shared my presentation on “Making Content Good” not only to my Linkedin status line, but I also shared it on an open Linkedin group. This share ranked number one on Google for the key words “making content good” as shown on Figure 2.
Finally, you can now share SlideShare presentations directly on your Linkedin profile. This is shown in Figure 8. In the editing format mode of your Linkedin profile, by clicking on the plus-square symbol you can add the url of your SlideShare presentation. This increases your social media exposure a number of ways, namely:
- It showcases your thinking and work in the Linkedin professional environment;
- It increases the views of your SlideShare presentation; and
- It increases the likelihood of starting a conversation in your Linkedin network.
8. Share on Google Plus
Let us not forget Google Plus! Do share on Google Plus. When SlideShare content gets recommended on Google Plus, these recommendations are profiled in a pop-up window when your mouse hovers over the Google Plus button. This is shown in Figure 9.
As a result, the more your network recommends your content on Google Plus, the more your SlideShare content is profiled in these pop-up windows in the SlideShare community.
9. Share on your blog.
Share your SlideShare presentation on your site! You can use an url or widget depending on what your site supports. Sharing your SlideShare presentation on your site will increase your Google search ranking. This is demonstrated in Figure 10. below. My “Making Content Good” was posted on my site and it ranked #10 in this Google search.
I used my SlideShare presentation on “Making Content Good” as an example throughout this post. By completing the above tips, I ranked 3 times on page number one in the Google search, for the key words “making content good”. I ranked #1,#2 and #10 of the top 10. I also was in very good company including another favorite and well-known site: Social Media Examiner which ranked #6 in this search.
10. Engage in others in the SlideShare community
Finally, but by no means the least, read other presentations in the SlideShare community. Favorite and share those you deem worthy. Engage. Pay it forward. I have found really good content and like any other network, the more you engage, the more others engage with you.
There! Let me know what you think and do share other tips or pitfalls for that matter!
Thank you for indulging in my scripts!