There is a notion that many of the social network sites generate a lot of noise and that much of the information is only worthy for frivolous past-time. Perhaps an extreme view but I am sure there is an element of truth in that statement. In fact, I was one of them when it came to Twitter. Then I saw the light as I explained in an earlier post. So what about you? Perhaps you have decided to enter the social space but now you are wondering how to start the communication process and begin to start building those relationships? Continue Reading…
I took a little time this evening to review the results of the polls I have on this blog. I found it fascinating and certainly would like to write about the results in the future. As I was reflecting on this, I thought you would like to review them too. So for this post, I have consolidated the polls for your review and participation. I would love to get your perspective on the results thus far.
So, what do you think? Are there any other polls you would like to see?
I have been networking, meeting people face-to-face on my favorite topic. Yes, social media. I do have others but hey, I am on social media pearls! I want to blog about the pearls I have gathered from a particular event I attended, namely Impact99!!
So Kudos to Jeff Waldman and Christine McLeod, Organizers and Founders of event. Now although this was a Human Resources (HR) -driven initiative, I do believe many of the learnings and points are transferable to other functions.So let me share some of those pearls I gleaned specifically from the speakers and tweets (namely Sidneyeve Matrix, Geoff Webb, Nick Stein and Ryan Coelho)
The 27 Key Social Media Practices to Consider:
- Digital proclivities: We are in an era where we have a tendency to seek digital information i.e. we go to the Web first for clarification, definition. Do you remember my earlier post of Google? When in doubt we Google it. I love the language Sidneyeve offers to describe this tendency.
- Social is mobile. Business owners and organizations really need to come to terms with this increasing mobile usage for accessing the web and social networking. If you recall in the F is Facebook post, the fastest growing user-base is the mobile user. Here we are reminded again, that Social is indeed mobile and will continue to be so in the future.
- Continuous ambient connectivity. We are now a culture where we need to be connected 24/7 and with smartphones we can do just that. I remember seeing a quote somewhere that read “ Bill Gates may have put a PC on every desk, but Steve Jobs put a computer in every pocket, wallet, purse and bag”. I think this speaks to how connected we are today. We are addicted.
- Statversation. Sidneyeve definitely masters the social media need and language! Statversation describes our need to have a “said number of messages” in a given day. In fact, if we don’t get a message we believe something is wrong. There is a sense of inclusion with messages.
- The Socialized Workforce is a cultural shift. It is not just an implementation of social tactics but employees are empowered to share, innovate and collaborate with these social tools. I also believe this applies to business owners and entrepreneurs. A paradigm shift has taken place and consequently an adjustment must take place on how we do business both internal and external to the business or organization.
- Social Recruiting. Social recruiting is a two-way interaction in the social recruiting process. Within this process, there is also a movement from the use of job-boards to job-clouds. Potential candidates are accessing and filtering jobs. I believe that this is consistent with the socially savvy consumer who is seeking information. Pulling for opportunities versus relying on traditional, uni-directional information being fed or pushed to them.
- The Socialized Employee Referral Program. The receipt of “Votes” or “Likes” for candidates portraying their skills and talents are more social examples in the social recruiting process.
- A Social-Share Culture. We are now in a culture where it is the norm to share on the web. As bloggers, you will often hear us say “sharing is caring”. This was emphasized at this event.
- Spreadable is the new viral. If it is not shared it is dead. It is ” word of web”.
- Content Edge. Content must have an edge to be shared. The level of sharable content is the new currency on the Web.
- Tech Forward organizations are more attractive to graduates as they are considered innovative. Mind you. I don’t believe we have mastered the hologram…yet.
- Socialtechno Mentoring: This is cross-generational knowledge sharing where the more experienced, seasoned manager or professional shares business knowledge with the techno-savvy employee, who in turn shares their social media, technical know-how. Both play mentoring roles.
- Social recognition. We are in an era where social recognition is important particularly for the Gen-Y employees.
- Social media opportunities does not come gift wrapped. You need to work at building the relationships. It does not happen overnight which is true regardless of the media.
- With Social Media comes Social Pressure. Similar to group-think there is this pressure felt on using social tactics or tools.
- Video is preferred over text in social media. It has been shown that two months after viewing , there is an 85% retention rate with videos compared to 3% with text.
- Video is an effective message delivery medium for organizations. However the video has to represent the “true” culture of the company. Not a marketing story. Empowering employees to prepare the company video is often well received by the audience.
- Video gets shared more often than text
- Social learning is continuous and a daily occurrence. We should consider it a 5 step process: 1) share knowledge and best practices. 2) expand the mentoring scope. 3) seek ideas internally 4) enable collaboration across the organization and 5) make feedback part of the daily business. Learning is not an event it is an organizational practice. It is a must to keep on top.
- Social recognition is key to employee satisfaction particularly with Gen-Y employee.
- Social Performance Reviews: Ditch the annual reviews and engage employees throughout the year using a social tool such as Rypple.
- Rypple facilitates a social performance management culture where feedback and coaching is shared real-time. Recognition is integrated throughout the review year with the ability to award badges similar to what one would experience on many of the social network sites.
- Social media can be empowering in an organization
- The corporate and your personal brand must be defined. Once the brand is defined and understood, then your social media presence can be defined. Your brand is your promise to your customer.
- A socialized organization cannot control every communication that is happening in your company. Consequently good training, values and clear accountabilities are important for consistency, responsiveness and credibility.
- Social measures are different to traditional measures. There is a need to change one’s thinking when thinking of measures for social media and the hiring process.
- Social goals, continuous coaching, social recognition are all key attributes of a socialized organization.
- http://www.slideshare.net/SidneyEve/socializing-human-resources (Sidneyeve Matrix)
- Be social: Recruiting using social media (marketing.yell.com)
- Impact 99 HR Conferences
- Why Human Resources Need to Embrace Social Media with Enthusiam (Anja M.)
That was fun to say!
I have started this post countless times to meet my mission to you, that is to provide valuable current information. However, I feel I am on a treadmill not running fast enough! As soon as I type a sentence or two, get up from my computer for a cup of coffee, I return to find new news about Google! So like my “F is for Facebook post”, this will most likely be out-of-date as soon as I publish it. We live in exciting times, where we really are in the middle of social change where the way we interact with each other is in total transition and believe it or not, we are shaping it as consumers. So let’s raise the banners and let me tantalize your taste buds about Google!
So what really is Google?
Gosh Google’s offering has grown and grown over the years to become quite the internet giant – another G! Simply, Google’s mission is “to organize the world’s information and make it universally accessible and useful.” With that mission, it is technically an internet search company but somehow that descriptor doesn’t give it justice as it is so much more. Google has developed many web applications that have significantly impacted the way we interact. So I have decided to describe Google with key milestones and facts within its timeline.
Key Google Facts From 1996 to 2011
- (1996) Backrub was Google’s original name when it started as a research project of the then graduate students Larry Page and Sergey Brin.
- LEGO was used for Google’s first storage unit. They used LEGO bricks as they made it easy to expand the unit when needed for their hard drive. That’s right! Now that is innovative and fun!
- (1998) First acquired funding of 100,000 dollars from Andy Bechtolsheim.
- Backrub was incorporated as Google: the name was derived from the mathematical figure googol which represents the number 1 followed by 100 zeros.
- The 20-year commitment was made between Eric Schmidt (CEO), Larry Page and Sergey Brin (Google Guys). They made the commitment to work together at Google for 20-years.
- The first Google Doodle was posted on their webpage. The first post was to advise users that they were out of the office at an event. It was well received and now Google Doodles has been used since to recognize key events.
- (2000) 1 billion pages indexed making Google the largest search engine in the world.
- Adword was introduced – a step into Google’s advertising program.
- (2001) Image search was launched.
- (2003) Blogger was acquired joining the ever-increasing Google portfolio
- Google Advertising Professional program was announced.
- Adsense was launched which today has become the world’s largest content targeted Ad program.
- (2004) Gmail was launched.
- 8 billion pages indexed.
- Google went public-opening stock was $85.00 per share (September 4, 2004).
- (2005) Google maps and Google Earth were launched.
- (2006) YouTube was acquired. YouTube is the current leader in the video-sharing.
- Google was entered in the English dictionary as a verb. We no-longer search, we google for information.
- (2007) Andriod was launched and Google enters the mobile space.
- (2008) Trillion pages indexed.
- Chrome web browser was launched.
- (2009) Google sends its first tweet in binary code: The message, sent in February 2009, reads “I’m 01100110 01100101 01100101 01101100 01101001 01101110 01100111 00100000 01101100 01110101 01100011 01101011 01111001 00001010.”
- (2010) Google was listed as the world’s top brand for the 4th consecutive year.
- Google’s 2010 Advertising revenue was 23+ billion dollars.
- (2011) +1 button is launched making it easy for friends and connections to share their recommendations across the web for them to see. Google describes The +1 button as shorthand for “this is pretty cool”.
- Google Plus Social Network was launched. The social network has got a lot of attention as a key competitor to Facebook. The doors were open to a select few in June by invitation only. On September 22nd the doors were open to the general public. Google Plus currently has over 20 million users. Surprisingly, the number one person followed on Google Plus is Mark Zuckerberg with over 500 thousand followers!
- Google Wallet was launched providing the ability to make payments by swiping your smartphone at checkout; essentially turning your phone into your wallet!
- Flight Search was launched - a new application for finding and booking flights.
- Google currently holds 90.90% of the global market share for internet search.
- Google currently holds 45% smartphone marketshare
- Google currently manages more than 1 billion searches and over 7 billion page views a day
- Google’s current share price is $525.51 (significant growth compared to $85.00 of 2004)
Now that is quite the timeline! As shared above, Google has been listed as the world’s number one brand for 4 consecutive years. However in May 2011, Apple took the number one spot with Google occupying the second position. Regardless, without a doubt Google has had an incredible journey with many Gs!
From a Garage beginning to a Global Giant providing all kinds of online Goodies! No doubt there is more to come.
Propaganda Poster from ritholtz.com:
Cartoon used by permission of the Cartoonist.
- Google Doodle Celebrates Jim Henson’s 75th Birthday (techeblog.com)
- 10 Fun Facts You Didn’t Know About Google (Mashable)
- Amazing Facts and Figures About Google (Jeffbullas)