A to Z on Corporate Blogging Tips [INFOGRAPH] - Social Media Pearls

A to Z on Corporate Blogging Tips [INFOGRAPH]

This list of A to Z Corporate Blogging Tips is a follow-up to my recent post: Why Corporate Blogs Are Important. I that post, I described the value of blogging.  I this post, I would like to provide 26 simple tips to get you going with your business blog.

Here are my A to Z on Corporate Blogging Tips 


  • Define the audience and what they value.
    • Is it internal, for your employees and organization? or
    • Is it external, for customers and the general public?


  • Define the boundaries of the blog.
  • What’s in; what’s out.


  • Have a calendar to develop and publish the blog’s content.
  • A calendar supports consist publication of the content.
  • Develop a social media and corporate blog policy.


  • A blog is a conversation.
  • It is not a monologue.
  • It is not a lecture.


  • Make the content interactive.
  • Talk about what matters and what resonates with the audience.
  • Make it easy to navigate, read and give feedback.


  • Balance the content with fun!
  • It is ok to be playful.


  • Have a goal.
  • Define the purpose of the blog.


  • Make it human!
  • Humanize the blog while remaining true to the brand.


  • Involve the entire organization.
  • Diversify the contributors and the content.

J-Jargon- Not

  • Leave out the jargon.
  • Keep it simple.
  • Use straight talk.


  • Be a teacher and educate your audience.
  • Demonstrate the organizations thought leadership with the collective knowledge of the entire organization.


  • Facilitate 360 learnings.
  • Make it an opportunity for the audience to learn more about the organization and an opportunity for the organization to learn more about their audience.
  • This is also an opportunity to listen.


  • Continuously improve the performance of the blog by measuring.
  • Measure engagement, visits, leads, conversions and more.


  • Network with a variety of stakeholders.
  • Use different content to attract a broad and diverse audience.
  • Connect to different social network channels to promote, increase traffic and engage.


  • Be open and authentic.


  • Add photos to each post.
  • Photos sets the mood and is invaluable in this experience economy.
  • Blog post with photos often get more shares and traffic.
  • Articles with images get 94% more views.


  • Questions is a great way to develop content, add value and increase engagement.
  • Use blogs to answer your customer questions.
  • Use blogs to ask questions.


  • Be responsive to your audience.
  • Be consistent on how and when to respond.


  • The best content are stories.
  • Become a storyteller using different formats to tell that story.

T-Top-Down Support

  • C-level managers must be sponsors or champions of the blogging effort.
  • Corporate blogs are inclusive from the CEO to employees to outside contributors.


  • Public facing blogs are universal.
  • Visitors are global.
  • Develop the content accordingly.
  • Respond to comments accordingly.


  • Add  videos to the blog post.
  • Videos are engaging and increase traffic.

W-Word Count

  • The word count of an average blog post is between 150 – 500 words.
  • Ensure the quality of the content first. Then make it succinct.


  • Have a cross media platform approach.
  • Integrate the blogging effort across all media within the organization.
  • Don’t work in silos.


  • Showcase the personality of the organization and brand.
  • Have face, voice and tone.
  • Transform the organization from a structure to a person.
  • Make it You


  • Snooze not.
  • If the above is incorporated, the corporate blog will create a buZZ.
  • Disarm the snooze button.
  • Always re-energize the blog with new ideas to maintain the interest.

Let me know if you have additional tips!


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5 Responses to “A to Z on Corporate Blogging Tips [INFOGRAPH]”

  1. Great post. I always enjoy reading your stuff but this one opened my eyes to a few things I need to do to bring my blog to the next level. Thanks!

  2. Thanks for all the great tips. I have posts backing up to write and haven’t had the motivation lately. Hopefully some of these will help. Thanks!


  1. A to Z on Corporate Blogging Tips [INFOGRAPH] -... - September 5, 2013

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